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| Patriotism- the product sells that it is American made and if you are American than you should buy it. |
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| Simple Solutions- explaining a little about the product but getting to the point about the problem and how to solve it by buying this product with a concrete floor and foundation. |
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| Wit and Humor-using women as the main focus, but the oil for machines that the men use in the war. Clashing fuel for the machines and fuel for men that the women should be doing at home. |
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